Solar power is celebrating a big event. The solar panel turns 60 on Friday– but this birthday celebration will be unlike any other the industry has seen so far.

I know what you’re thinking…

Solar’s an interesting idea. But it’s nothing new. Why bet on an industry that’s had a long history of over-promising and under-delivering?

“You wouldn’t be wrong to think that,” chimes in Rude researcher Noah Sugarman. “It’s not that unlimited renewable energy from the sun was ever a bad idea. The timing was just wrong. But now that’s all changed – the market’s ready for solar.”

In the past, solar energy’s high price tag meant its wide-spread usage was nothing more than a pipe dream. But now an event 60 years in the making just occurred – solar is potentially cheaper than oil and Asian liquefied-natural-gas.

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