EdTech is the catch phrase often used to describe the ever-increasing use of technology, educational theories, online delivery platforms and virtual classrooms to facilitate student learning. The EdTech industry is a diverse and rapidly growing market which includes early-stage startups, middle-market companies, and more recently, publicly traded companies that are attracting significant attention from industry veterans as well as retail investors.

Benefits like increased student collaboration, 24/7 access to learning, personalized educational experiences, class management tools and paperless classrooms continue to improve. And the global education market is expected to surpass $285.2 billion by 2027 – growing at a rate of 18.1% according to Grand View Research.

One of the most recent offerings comes via veteran e-commerce ad management and automation company Adcore (TSX:ADCO). Founded in 2006 the company went public on the TSX Venture exchange in 2019 just prior to the pandemic, and despite the timing, has more than met investor expectations for world-wide growth and expansion, as evidenced by their elevation to the TSX main board in March of 2021.

On July 21st the company announced the launch of Amphy, a live, active participation platform that specializes in connecting teachers to a global audience of students. It features a broad selection of classes on topics ranging from business and language instruction, to cooking and fitness, with particularly strong emphasis on instruction for both kids and young adults.

The secret sauce for Amphy is the live, fully interactive nature of the platform. No static recordings, powerpoint slide decks or re-hashed, out of date offerings. The personal connection and personalized feedback makes for highly effective learning – correcting language pronunciation in real time, immediate feedback on a musical instrument, swapping ingredients in a cooking class, critiquing a yoga pose – examples of what can only be achieved in a live environment.

From a business model perspective Amphy employs the same philosophy as Adcore’s digital advertising platforms. Provide a outstanding user experience for clients (teachers and students), offer seamless back-end systems (payment and billing, scheduling, reminders, administration), and drive the platform using cutting edge digital technology.

Only 6 months after its beta launch the platform has 200+ teachers, offering over 800 classes in 70 different categories, being accessed and purchased by thousands of students. “We’ve been overwhelmed by the positive feedback and rapid growth of the Amphy marketplace in such a short time,” explained Adcore CEO Omri Brill. “Amphy is the right product, at the right time, done the right way.”

For investors, Adcore’s commitment to support Amphy with continued capital investment, plus technical and marketing support, bodes well for their plan to become a dominant player in the live-learning market. Shareholders in Adcore now have the opportunity to participate in the rapidly expanding segments of both AdTech and EdTech – a multi-stream value driver of significant potential.