Don’t have a private pool to float around in this summer? Join the club.

Thanks to Swimply, that reality is quickly becoming a thing of the past — the company is basically Airbnb for private pools.

And it’s growing like there’s no tomorrow

Founded in 2018, Swimply booked just ~400 reservations that year but raised $1.2m from friends and family. In 2020, Swimply made an appearance on Shark Tank but left without a deal.

In the best kind of Shark Tank revenge, Swimply grew revenue 4,000% that year.

Today, Swimply sees 15k-20k reservations per month averaging $45/hour. The startup’s employee count has grown from 2 to 20+ (with plans to double to 40).

Next up, Swimply plans to launch Joyspace — basically Airbnb for things like basketball courts and home theaters.

Swimply is a classic case of ‘see a problem, build a solution’

CEO Bunim Laskin was the oldest of 12 children. As entertainer-in-chief, he asked his neighbor if his family could use their often empty pool, and offered to cover some of the costs. That’s when the lightbulb turned on.

Laskin used Google Earth to find his first customers, identifying houses with pools and doing some old-school door-knocking sales pitches.

Today, Swimply operates in 125 US markets, 2 in Canada, and 5 in Australia.

Some pool owners have made up to $10k a month on Swimply. Unfortunately for them, 40% of American adults have urinated in a pool.

Which U.S. Generation has the Most Power and Influence?

We’re on the cusp of one of the most impactful generational shifts in history.

As it stands, the Baby Boomers (born 1946-1964) are America’s most wealthy and influential generation. But even the youngest Boomers are close to retirement, with millions leaving the workforce every year. As Baby Boomers pass the torch, which generation will take their place as America’s most powerful?

In our inaugural Generational Power Index (GPI) for 2021, we’ve attempted to quantify how much power and influence each generation holds in American society, and what that means for the near future.

Generation and Power, Defined

Before diving into the results of the first GPI, it’s important to explain how we’ve chosen to define both generations and power.

Here’s the breakdown of how we categorized each generation, along with their age ranges and birth years.

The above age brackets for each generation aren’t universally accepted. However, since our report largely focuses on U.S. data, we went with the most widely cited definitions, used by establishments such as Pew Research Center and the U.S. Federal Reserve.

To measure power, we considered a variety of factors that fell under three main categories:

• Economic Power
• Political Power
• Cultural Power

We’ll dive deeper into each category, and which generations dominated each one, below.

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